18th September 2008

A successful artist according to Jimmy Iovine

For all you aspiring musicians, here’s a morsel from “Uncle Record Label”…. (the man behind the almighty Interscope records [Eminem, 50 cent])

A little more on Jimmy…
James Iovine, better known as Jimmy Iovine (born March 11, 1952), is a music producer, entrepreneur and chairman of Interscope-Geffen-A&M.

He has worked with bands including U2, Tom Petty & The Heartbreakers, Three Dog Night, Stevie Nicks, Dire Straits and Patti Smith. He is also credited with having discovered Eminem. After watching the young rapper place 2nd in the Rap Olympics, he asked for a demo tape, which he then presented to Dr. Dre. In 2002, Iovine co-produced the hit Eminem movie, “8 Mile” and in 2004, he and Paul Rosenberg signed a first-look feature deal with Paramount Pictures and MTV Films for their Interscope/Shady/Aftermath banner.

He is married to writer and former model Vicki Iovine, author of The Girlfriend’s Guide to Pregnancy has four children and an extended family living in Staten Island, New York.

Platinum Weird hoax

Jimmy Iovine conceived the controversial Platinum Weird hoax for the promotion of the new project between David A. Stewart and Kara DioGuardi whose musical collaboration formed in 2004, but is fictionally placed in 1974.

In July 2006, VH1 premiered a mockumentary entitled Rock Legends – Platinum Weird, an examination of the band’s unusual story, complete with cameo appearances from such rock legends as Mick Jagger, Stevie Nicks, Annie Lennox, Elton John, and Ringo Starr, all reminiscing about the former band’s short-lived heyday and their impressions of the mysterious Erin Grace. The album was further promoted by a series of bogus fan sites, some of which registered by the New Media Department of Interscope Records and hosted on the same server as interscope.com, and related false documents for the “lost” group.

Much of the Platinum Weird story line is apparently identical to an earlier promotion by the unrelated band Unicorn.

The Eminem song Jimmy Crack Corn, which also features 50 Cent, is written about Iovine.

In the Family Guy episode “Don’t Make Me Over”, Jimmy Iovine signs the Griffin family band to Interscope Records.

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